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10 best practices for SEO – Search Engine Optimization

Search engine optimization (SEO) is a critical aspect of any digital marketing strategy. It is a process of improving the visibility of a website on search engine result pages (SERPs). SEO is a complex task that requires a lot of dedication and effort to ensure success. 

SEO Best practices by ZanDesign

 To help you get started on the right foot, here are the top 10 best practices for SEO search engine optimization:

1. Optimize Your Page Titles and Meta Descriptions

Optimizing your page titles and meta descriptions is important to ensure that your website is found in search engine results. Page titles and meta descriptions are used by search engines to understand what your website is about and to display in search engine results. Page titles should be descriptive, and should include the most important keywords related to your topic. This will help search engines to understand the content of your page and provide the best results for users. Meta descriptions should also include important keywords, and should clearly explain what the page is about. Meta descriptions should also be concise, so that users can quickly understand what the page is about without having to read too much. Optimizing page titles and meta descriptions can help to improve your website’s visibility in search engine results, which can lead to more website traffic and better search engine rankings.

2. Use Heading Tags to Show Hierarchy

The use of heading tags helps to establish a hierarchy within content on a web page. This hierarchy is useful for both the user and search engines, as it communicates the structure of the page and helps to prioritize content for SEO.
<h1>Heading 1</h1>
<h2>Heading 2</h2>
<h3>Heading 3</h3>
<h4>Heading 4</h4>
<h5>Heading 5</h5>
<h6>Heading 6</h6>
Heading 1 is the highest level of content. It should be used for the main title of the page.
Heading 2 is used for subheadings, and typically follows Heading 1.
Heading 3 is used for sub-subheadings, and typically follows Heading 2.
Heading 4, Heading 5 and Heading 6 are used for further subheadings, and typically follow Heading 3.

Using heading tags helps to clearly communicate the structure of a page to search engine crawlers, which can help improve a page’s ranking in search engine results. It also helps to prioritize content on the page, so that the most important content is given the highest priority.

3. Use Internal Links to Promote Your Content

Internal links are links that connect two pages within the same website. They are used to promote content and create a navigational hierarchy within the website. Internal links help search engine crawlers find content on a website and index it for search engine rankings. They are also useful for direct users to specific pages on a website. Using internal links to promote content for SEO is important because it creates an internal network of links that help search engine crawlers understand the structure of a website. Additionally, it helps users easily find related content and encourages them to stay on the website longer, which can lead to more page views. This can have a positive effect on the website’s overall SEO ranking. When creating internal links, it is important to use keywords in the anchor text. This helps search engine crawlers understand what each page is about and can improve rankings. Additionally, the links should be relevant to the content they are linking to and should be placed strategically throughout the page. Using internal links to promote content for SEO is an effective way to improve a website’s ranking and encourage user engagement. When done right, it can create a positive SEO ranking and improve the overall user experience.

4. Optimize Your Site for Mobile Users

Optimizing your site for mobile users for SEO involves making sure that your website is optimized for all types of devices, including smartphones and tablets. This includes making sure that the content on your website is responsive so that it looks good on all devices, as well as making sure that the page load time is fast. Additionally, you should make sure that your website is optimized for voice search by using structured data and using keywords that are more likely to be used in voice searches. Finally, you should make sure that your website is optimized for local SEO by using location-specific keywords and making sure that the site is properly indexed for local searches.

5. Create Quality Content

Creating quality content for SEO is essential for achieving good search engine rankings. Quality content should provide users with relevant, accurate, and useful information about the topic at hand. It should be well-written and optimized for search engine algorithms. Quality content should also include relevant keywords, internal and external links, and multimedia to enhance the user experience. Quality content should be regularly updated to keep up with changing trends, and should be optimized for mobile devices and presented in an easy-to-understand format. Quality content should also be optimized for voice search, as more people are using voice search to find information online. Finally, quality content should be shareable, to increase its visibility and drive more traffic to your website.

6. Use Strategic Keywords

Strategic keywords are the words or phrases that people use when searching for a product or service. They are usually single words, but can also be longer phrases. They are strategically chosen to help optimize your website for organic search engine optimization (SEO) and help increase your visibility in search engine results pages (SERPs). When used correctly, strategic keywords can help your website rank higher and increase your website’s traffic. Strategic keywords should be chosen based on their relevance to your website and the products or services you offer, as well as their search volume. The higher the search volume, the more potential customers you could have. Additionally, strategic keywords should also be used in titles, meta descriptions, image alt tags, and other areas of your website in order to increase the visibility of your website in SERPs.

7. Submit Your Site to Search Engines

Submitting your site to search engines is an important step in optimizing your website for SEO. By submitting your website to search engines such as Google, Yahoo, and Bing, you are giving the search engine permission to crawl and index your website, making it more likely to appear in search engine results. Submitting your site also helps the search engines understand what your website is about so they can properly categorize it and display it in relevant search results.

8. Use Structured Data

Structured data is a way of organizing data that allows search engines to better understand it. It helps search engines to better understand a website’s content and can help to boost its visibility within search engine results pages (SERPs). Structured data can be used to mark up content with HTML, RDFa, or microdata to provide additional information about the content to search engines. Structured data can help search engines to categorize content more accurately, display more relevant results, and increase the visibility of content within search engine results. This can lead to an increase in organic traffic and higher rankings in SERPs.

9. Optimize Your Site for Local Search

Optimizing your site for local search for SEO involves making sure your website contains all the necessary information to be easily found by local searchers. This includes optimizing your website for local keywords, such as the name of your city, region, or state. You should also include your business’s name, address, and phone number in all of your webpages, as well as in the metadata and code. Additionally, you should make sure that your website is properly optimized for mobile users, as many local searches are conducted from mobile devices. Finally, you should create local landing pages for each of the areas you serve, as this will help you more effectively target local searchers.

10. Get Quality Backlinks

Getting quality backlinks for SEO purposes is an important part of any successful search engine optimization campaign. Backlinks are links from other websites that point to your website. They can be acquired through various methods such as content creation, guest blogging, and directory submissions. Quality backlinks are those that come from authoritative and relevant websites, and they help to improve your website’s visibility in search engine results. Quality backlinks can also increase the trustworthiness of your website, helping it to rank better in the SERPs.